User Experience (UX) and Customer-Centered Design

Creating and enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

User Research

• Understanding a user’s needs and goals
• Not only uncovering the what, but the how and the why

– Design and conduct a study
– Descriptive, Relational, and Experimental User Interviews
– Collection of Data
– Discovering User Tasks
– Solving pain-points

Conducted Study: Healthy Eating for people with a busy lifestyle

The findings are most of the participants frequent the grocery store once or twice a week to pick out fresh produce and the brands they trust, taking into account for picky eaters. They enjoy cooking health-conscious meals, but their busy schedules only afford them to cook meals within 20-30 minutes. Even so, they get frustrated if they do not have the right ingredients. The participants try to cook enough for leftovers, which they usually have for lunch the next day.

Because of their busy schedules, they actually eat out 60% of the time, usually eating dinner, each meal costing an average of $30 per person. They check restaurant reviews on Yelp when deciding on a place to dine–about four times a week. Dining out has become embedded into their current lifestyle. They would like to create a more wholesome lifestyle by cooking healthier meals at home.

Personas

• Provide us with a precise way of thinking and communicating about how users behave, how they think, what they wish to accomplish, and why
• Personas help guide feature and design decisions moving forward
– Conduct interviews
– Gather and organize data

Persona: Healthy Eating for people with a busy lifestyle