Aspiring young entrepreneurs from over 100 countries participated in the global phenomenon, the 2013 Subway Global Challenge. This online business simulation game, hosted by Subway restaurants and Young & Successful Media, empowered players to build, manage, and promote their own virtual Subway franchises. Through engaging challenges and educational components, participants honed their business development and entrepreneurial skills, competing for the chance to visit Subway headquarters and network with industry leaders. This unique initiative sparked global youth engagement in franchising, leaving a lasting impact on aspiring business minds.
The 2013 Subway Global Challenge boasted a vibrant and youthful branding strategy. Its logo, featuring a stylized globe with a Subway sandwich replacing a continent, emphasized the competition’s global reach. The collateral design, including website visuals and social media graphics, incorporated a dynamic color palette with the brand’s signature green and yellow as accents. Playful icons and infographics throughout the experience complemented the interactive nature of the online business simulation. This cohesive branding and design language conveyed the competition’s excitement and energy and resonated with the targeted young audience.
I worked as creative director and designer for the Subway® Case Study and the Subway® Global Challenge to create a case study to be shared with universities, followed by a global online campaign to reach players from over 100 countries.
I worked to design the packaging for the Case Study DVD along with all collateral for the Subway® Global Challenge. The collateral included the Global Challenge website, social media posts, and bi-weekly branded emails.
