Your Brand Needs a North Star.

I Build the Compass.

Stop guessing with your brand identity. Let’s create a comprehensive Brand Guide that turns your complex concepts into a cohesive, unforgettable experience.

A great logo gets you noticed, but a consistent brand identity gets you remembered.

For over 20 years, I’ve fused Left Coast artistic sensibility with strategic, customer-centered design to elevate brands across every touchpoint. But behind every successful rebrand, digital experience, and marketing rollout is a critical foundational tool: The Brand Guide.

I don’t just design logos; I architect complete visual ecosystems. Drawing from deep expertise in Art Direction, UX, and strategic branding, I build dynamic brand guidelines that serve as the definitive blueprint for your business. From typography and color palettes (yes, I do dream in CMYK) to visual storytelling and voice, I ensure that your brand looks, feels, and communicates consistently—whether it’s in a digital interface or a physical space.

Your brand shouldn’t rely on guesswork. Let’s define your visual identity, align your team, and build a framework designed to scale.

Art Direction with a Purpose: I don’t just organize assets; I orchestrate a unified aesthetic. Your brand guide will meticulously curate the visual elements needed to evoke the right emotions and guide audience perception.

Customer-Centered UX: A brand guide isn’t just for your designers—it’s for your whole company. I design guidelines that are accessible, usable, and easy for your internal teams to implement.

Real-World Application: From designing collateral for bustling restaurants like Truxton’s American Bistro to shaping the visual identity of the Venice Art Crawl, I know exactly how a brand guide translates from a PDF to real-world impact.

Strategic Storytelling: I look beyond the pixels to understand your business goals, ensuring every rule in your brand book directly supports your ultimate vision.

Style/Brand Guides I have worked on:

  • Subway® Global Challenge
  • Kasier Permanente
  • Exploring Your Potential™
  • Venice Art Crawl

Exploring Your Potential™ Style Guide

The SUBWAY™ is the first corporate documentary to explore a myriad of fundamental concepts critical to understanding business, entrepreneurship, and franchising using SUBWAY™ Restaurants, the largest restaurant chain in the world, as a case study.

How a 17-year-old built the #1 restaurant chain in the world through franchising.

Packed with sixty interviews with the founding team, “Sandwich Artists™” and franchisees who run the business, to C-level executives leading global growth, students everywhere are sure to be enthralled, inspired and awakened to new possibilities in their own lives and careers.

Download the Style Guide

Brand Colors

Brand and Logo Placement Guidelines

Brand Typography

Style Guide Building Process

Phase 1: Discovery & Brand Audit

    • Stakeholder interviews (board, local business owners, city officials).

    • Audit of existing marketing materials, signage, and digital presence.

    • Competitive analysis of similar brands

Phase 2: Brand Strategy & Messaging

    • Development of core brand pillars, mission, and vision statements.

    • Tone of voice guidelines for social media, B2B, and B2C.

Phase 3: Visual Identity System

      • Logo optimization/refresh (if needed) and secondary logo mark creation.

      • Color palette definition.

      • Typography selection and hierarchy.

      • Custom iconography and graphic elements for placemaking and wayfinding.

Phase 4: The Brand / Style Guide Delivery

        • Creation of a comprehensive, interactive PDF and web-based Brand Book.

        • Includes guides for social media, newsletters, and presentation decks.

        • Guidelines for photography, video style, and user-generated content (UGC).